tag:blogger.com,1999:blog-65474958132309515802012-02-16T03:26:29.260-08:00online advertising network provides the information about how the online marketing in place in india and about advertising network activity in india.vishal vermanoreply@blogger.comBlogger221100tag:blogger.com,1999:blog-6547495813230951580.post-34461765914510646542011-08-16T04:01:00.000-07:002011-08-16T04:01:02.845-07:00

Online Ad Networks in India  Komli / Pubmatic Blind Network, focuses on International publishers who have Indian audience (as well as Indian publishers) Funding: $7mn from DFJ and Nexus India. Type: CPM (primarily) as well Performance based. Tyroo Claims more than 2.5 billion high quality impressions served per month. Funding: Invesment by Y! India. Type: CPM. dgm India Subsidiary of Deal

vishal vermanoreply@blogger.com5tag:blogger.com,1999:blog-6547495813230951580.post-81551380572508932362008-12-01T05:33:00.000-08:002008-12-01T05:35:25.554-08:00

Online Advertising Companies are Dead in the Water - Why The Industry Will FailTimes are tough out there. As the global economy sours, funding is getting harder and harder to come by… and big media conglomerates are starting to feel the pressure just as much as Wall Street. As more and more businesses turn in losses… people are going out of business faster than ever before. And the worst part?

vishal vermanoreply@blogger.com8tag:blogger.com,1999:blog-6547495813230951580.post-5134518004487895352008-11-24T14:03:00.000-08:002008-11-24T14:06:42.050-08:00

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vishal vermanoreply@blogger.com6tag:blogger.com,1999:blog-6547495813230951580.post-48798398482667234222008-11-11T02:34:00.000-08:002008-11-11T05:24:01.647-08:00

Google Ad Planner now accessible to anyone with a Google accountGoogle has made its free online media planning tool Google Ad Planner , which was till now available to select agencies, accessible to anyone with a Google account.According to the company, Google Ad Planner helps agencies to improve their media planning process by letting them know unique users, page views, and other data for

vishal vermanoreply@blogger.com0tag:blogger.com,1999:blog-6547495813230951580.post-37271096030351863882008-11-05T07:07:00.000-08:002008-11-05T07:09:40.437-08:00

PPC advertising has proved to be very beneficial to all. PPC campaign is one way of generating traffic to your website. Some of the benefits of PPC advertising are:* Financial Planning – With the help of PPC campaign easily you would be able to set a daily budget. If the campaign is working fine, then it can be increased too. So PPC campaign will depend on daily revenues.* Targeted campaign – PPC

vishal vermanoreply@blogger.com0tag:blogger.com,1999:blog-6547495813230951580.post-27522879758372123022008-10-30T04:31:00.000-07:002008-10-30T04:33:05.026-07:00

Online advertising in IndiaInternet advertising was estimated as Rupees 100 crore odd in 2005. I was asked my client for an advice to estimate his sites potential based rankings, target segment advertisers etc. I gave a report. However, I noticed some curious things on the banner advertising in India. As per Alexa India wise rankings ( click here ), Pure Indian websites (I mean non US websites

vishal vermanoreply@blogger.com2tag:blogger.com,1999:blog-6547495813230951580.post-49824083727724110392008-10-16T23:21:00.000-07:002008-10-16T23:29:57.033-07:00

Ad Network analysis frequency optimizationBefore spending on budget online advertisers looking for some ROI in terms of eCPL or eCPA targets and on the basis of reports renewing the campaigns. Komli media provide us a report which explain how Frequency Optimization Maximizes Efficiency of Online Marketing Spends.Frequency Optimization Maximizes Efficiency of Online Marketing SpendsThe findings

vishal vermanoreply@blogger.com1tag:blogger.com,1999:blog-6547495813230951580.post-638761313424861042008-10-15T23:42:00.000-07:002008-10-16T23:26:45.461-07:00

Cost Per Lead Model AdvertisingWith more and more digital agencies mushrooming across India. Everyone is ready to sell the Online medium as 100% performance driven metric with every media property/placement/unique users reverse calculated back to cost per acquisition or cost per lead.When an year ago we just saw Classifieds and OTA’s like Makemytrip,Naukri,Shaadi, Bharatmatrimony advertising and

vishal vermanoreply@blogger.com3tag:blogger.com,1999:blog-6547495813230951580.post-28643255438516765862008-10-14T06:30:00.000-07:002008-10-14T06:33:20.173-07:00

Online Advertising Industry challenge IndiaOnline Advertising seems to be the buzzword in the Advertising Industry these days. It is exciting for all of us in the Internet AD world to note that our media, which is still less than 3% of the total Media bought, receives over 50% of the voice share by the Industry gurus and the press. This attention is largely fuelled by the almost 100% year-on-year

vishal vermanoreply@blogger.com1tag:blogger.com,1999:blog-6547495813230951580.post-1168533628487124852008-09-30T03:05:00.000-07:002008-09-30T03:09:30.594-07:00

India’s Internet usage lowest in Asia - Google scores lowlyComScore, a leader in providing consumer insight behavior reports and research has for the first time come out with a comprehensive review of Internet behavior covering 10 countries in the Asia-Pacific region. The ComScore report revealed that in May there were nearly 284 million people age 15 or older who accessed the Internet from

vishal vermanoreply@blogger.com2tag:blogger.com,1999:blog-6547495813230951580.post-16537908500097524242008-09-26T08:20:00.000-07:002008-09-26T08:40:48.401-07:00

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vishal vermanoreply@blogger.com0tag:blogger.com,1999:blog-6547495813230951580.post-15478570091326191222008-08-22T01:57:00.000-07:002008-08-22T02:32:12.551-07:00

Online Advertising Network IndiaThe Internet advertising is an effective way of creating brand awareness today. Be it brand positioning or building brand equity, this practice is helpful in doing brisk promotions. For utilizing this efficient advertising medium, the online advertising network India becomes necessary. The premier Internet advertising organizations coordinate this cooperative set

vishal vermanoreply@blogger.com1tag:blogger.com,1999:blog-6547495813230951580.post-82266745766636033522008-08-12T03:00:00.000-07:002008-08-12T03:17:28.817-07:00

Horizontal Vs Vertical AdnetworksCall 2 publishers in a vertical and tell them to align with you non-exclusively (who says no to a sitting monitory opportunity?), take a “plug & play” 3rd party adserver (there are dozens of commoditised platforms to choose from), and then start your pitch to an advertiser. And you’re good to go.It’s easier to open a network than launching a website these days. I

vishal vermanoreply@blogger.com3tag:blogger.com,1999:blog-6547495813230951580.post-52766399502258565272008-08-06T03:21:00.000-07:002008-08-06T03:26:08.099-07:00

Internet Advertising requires Publishers IndiaWith Launch of many ad networks recently we have seen debate in blog sphere talking about how innovative models are being developed by advertisement networks to attract potential ad spend. We have heard about the famous Ad to SMS model where advertiser advertisement is linked to a query form where query is sent to advertiser by an SMS. This is to

vishal vermanoreply@blogger.com0tag:blogger.com,1999:blog-6547495813230951580.post-29578039465652598552008-08-06T02:13:00.000-07:002008-08-06T02:23:25.289-07:00

Do Websites Require Ad Networks in IndiaLast couple of days i have been touching base with lot of online publishers across length and breadth of our country and have been hearing lot of commentary on how ESPN decided to go off Specific Media ad network and go solo in selling their inventory. Lot of them echoed they might want to consider following the same path others questioned the whole ad

vishal vermanoreply@blogger.com1tag:blogger.com,1999:blog-6547495813230951580.post-34211486541512048332008-08-04T00:30:00.000-07:002008-08-04T01:11:54.993-07:00

The resurgence of Internet marketing is leading to the renaissance of an unlikely model -- the humble online ad network. This time around, though, networks go beyond the banner-based, content-targeted model familiar to digital marketers. The biggest recent news in the network arena was Google's expansion last week of its AdSense contextual ad offering. The search giant added .GIF and .JPG

vishal vermanoreply@blogger.com0tag:blogger.com,1999:blog-6547495813230951580.post-64575255696562578732008-02-18T02:36:00.000-08:002008-02-18T02:37:36.134-08:00

Useful Tips To Improve Online Banner Ad EffectivenessBanner advertising in the online advertising arena has emerged as a major tool to bring your product to the attention of people who might go on to form the prospective consumer base of the product. Online banner ads, therefore, are nothing but texts or animations about the product that are embedded in websites or specific web pages in the form

vishal vermanoreply@blogger.com1tag:blogger.com,1999:blog-6547495813230951580.post-76469191179184181162008-02-11T20:23:00.000-08:002008-02-11T20:24:20.403-08:00

Legitimate E-mail promotions and Affiliate marketing The email promotion internet marketing and business promotion internet affiliate marketing online are two best ways to make money online from home. If you are presently running your affiliate marketing business and going to use e-mail promotion internet marketing to improve your affiliate commission, you must read this article. It is not

vishal vermanoreply@blogger.com0tag:blogger.com,1999:blog-6547495813230951580.post-62313950187497333242008-02-05T22:01:00.001-08:002008-02-05T22:04:05.164-08:00

Turn the Net into a Lead MachineContextual targeting.Myth: Contextual targeting always reaches the right consumers.Realty: Marketers need to apply a mix of targeting practices. The science of online lead generation is always evolving, and so is the science of targeting. A mix of contextual, behavioral and demographic targeting is recommended. Contextual targeting makes it possible for marketers

vishal vermanoreply@blogger.com0tag:blogger.com,1999:blog-6547495813230951580.post-39465525937966142702008-02-05T21:57:00.000-08:002008-02-05T21:59:04.542-08:00

Microsoft wins US$500M Internet advertising deal with ViacomMicrosoft Corp. won an estimated US$500-million, five-year Internet advertising deal with MTV Networks owner Viacom Inc., giving the software giant a boost against rivals Google Inc. and Yahoo Inc. Microsoft will help Viacom place advertising on its network of entertainment Web sites in the United States, such as MTV.com. Microsoft will

vishal vermanoreply@blogger.com0tag:blogger.com,1999:blog-6547495813230951580.post-61419673228071763992008-02-05T21:37:00.000-08:002008-02-05T21:39:43.937-08:00

Microsoft Eager for Share of Online Ad Revenue Microsoft has plenty of reasons to want to acquire online giant Yahoo — 80 billion reasons, in fact. Online ad revenues are expected to double by 2010, reaching $80 billion, and Microsoft is eager to get into the game — if for no other reason than to slow rival Google's historic growth. Ina Fried, senior writer at CNET News.com, talks with Michele

vishal vermanoreply@blogger.com0tag:blogger.com,1999:blog-6547495813230951580.post-9704666224593289922008-02-01T00:41:00.000-08:002008-02-01T02:54:12.666-08:00

Advertising networkAdvertising network refers to an infomediary, which serves between a group (network) of web sites (which want to host advertisements) and advertisers which want to run advertisements on those sites. Increasingly Ad networks are companies that pay software developers as well as web sites money for allowing their ads to be shown when people use their software or visit their sites

vishal vermanoreply@blogger.com1