online advertising network provides the information about how the online marketing in place in india and about advertising network activity in india.
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Komli / Pubmatic
Blind Network, focuses on International publishers who have Indian audience (as well as Indian publishers) Funding: $7mn from DFJ and Nexus India. Type: CPM (primarily) as well Performance based.
Tyroo
Claims more than 2.5 billion high quality impressions served per month.
Funding: Invesment by Y! India. Type: CPM.
dgm India
Subsidiary of Deal Group Media, DGM India is into Affiliate Marketing – mainly CPA, PPC.
Ozone Media
Ozone Media has over 100 network websites as its partners in a revenue sharing model. The company also claims more than 40 clients including companies across diverse sectors such as HSBC, SBI, Yahoo!, Lenovo, Cleartrip and Citibank. Funding: $4mn from IDG Ventures
Networkplay Funding: Goosefish media ventures and Capital 18 Type: Currently focused on travel and women verticals.
IndiAds
Targeted towards the Indian and South Asian online community – delivers 800 million ads per month to Indians and South-Asians living in North America, Europe and Asia.
Axill (Social Media Exchange)
Part of SMX, a media company and offers flat CPMs as well as revenue sharing. Type: CPM, CPA
Integrid
Provides a one-stop shop that delivers integrated media solutions, allowing advertisers a single point for all their media requirements (online/TV/OOH) Type: CPM
AdMagnet
Part of Interactive Avenues Marketing Solutions, AdMagnet’s offerings include Media (planning and buying), Campaign Management, Search (SEM and SEO), Web Design & Creatives, and Interactive Marketing.
AdChakra
Adchakra provides display targeted advertising across branded and quality vertical and regional sites in India and abroad Type: CPM.
Tonictag
Helps advertisers reach out to Resident Indian (RI) as well as Non Resident Indian audiences (NRI) worldwide.
Type:CPM, as well as Performance.
Rupizads Type: Pay-per-performance, claims inventory of 7.2 billions impressions per month across 28 of highly-popular web properties.