Online advertising in India
Internet advertising was estimated as Rupees 100 crore odd in 2005.
I was asked my client for an advice to estimate his sites potential based rankings, target segment advertisers etc. I gave a report.
However, I noticed some curious things on the banner advertising in India.
As per Alexa India wise rankings ( click here ), Pure Indian websites (I mean non US websites which rank high), went without major banner advertisements for at least past 3 months.
As per todays status
Highest ranking Rediff had just two banners (one very small) on homepage.
Naukri had some good banners, its for recruitment. All India companies face recritment issues. Revenue on recruitments is high.
Indiatimes homepage matches rediff on advertising.
All other sites did not have advertising or just one banner (obviously low cost).
Are banner (read CPM) advertisements dead in India?
My opinion is they are very little. Most banner advertising has bee routed through pay per click channel like google adsense, adbrite, oxado etc. I have seen some Indian media carrying yahoo publisher network (YPN) which had Indian banners. Most non channel advertisements come from companies for recruitment, cricket and specific even based.
Its time to give you a tip. The same client for whom I gave that report, had a text link advertising going in adsense. Guess what?
The client recieved 80,000 impressions at a cost of Rs 400. The major impressions were generated in major of Indian news sites ad portals (ofcourse you guessed it right). Back in 2006, I had asked for 100,000 impression for a client of mine in India times, the representative lady quoted around Rs 200,000 - 500,000 (I don’t want to publicise current figures of Indiatimes).
Why do you think the mainstream ad banners are disappearing?
Source: http://frontierindiatech.com/online-advertising-in-india
