Google Ad Planner now accessible to anyone with a Google account

Google has made its free online media planning tool Google Ad Planner , which was till now available to select agencies, accessible to anyone with a Google account.

According to the company, Google Ad Planner helps agencies to improve their media planning process by letting them know unique users, page views, and other data for millions of websites from over 40 countries.

Google Ad Planner can also help users identify websites their target customers are likely to visit and define audiences by demographics and interests. It can also allow users to generate aggregated website statistics for their media plan.

Source: http://www.alootechie.com/content/google-ad-planner-now-accessible-anyone-with-a-google-account

Google To Replace Online Media Agencies With Ad Planner

Google Ad Planner is a free media planning tool that can help you identify websites your target customers are likely to visit - or so they say. Simply:

Define audiences by demographics and interests.
Search for websites relevant to your target audience.
Access unique users, page views, and other data for millions of websites from over 40 countries.
Easily build media plans for yourself or your clients
Create lists of websites where you’d like to advertise.
Generate aggregated website statistics for your media plan.

Source: http://www.marktd.com/2008/06/google-to-replace-online-media-agencies-with-ad-planner.html