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Komli Vizu Exclusive Partnership India

Komli Media & Vizu Announce Exclusive Partnership for India

Indian advertisers can now utilize Vizu’s pioneering technology to measure the branding impact of online campaigns



November 24th, 2008 (Mumbai, India)Komli Media (www.komli.com), India’s leading digital advertising and technology company, and Vizu Corporation (www.vizu.com), the leading online brand advertising measurement system, today announced a strategic alliance for the Indian market. Under the terms of this partnership, Komli Media will exclusively deliver Vizu’s Ad Catalyst technology in India, bringing a relevant brand campaign performance metric to brand advertisers and agencies.

Vizu’s Ad Catalyst product provides a rich set of brand advertising data that measures advertising induced changes in key customer perceptions and intentions. This data is delivered through a sophisticated, easy to use dashboard in real-time. As a result, marketers can reliably and regularly measure appropriate return-on-investment for online brand advertising campaigns for the first time. This real-time, self-service brand advertising measurement system is currently used to track brand ad effectiveness for numerous clients including high-profile consumer brands and leading digital agencies.

Amar Goel, CEO & Founder, Komli said, “Komli is committed to developing and introducing the most innovative products in the online advertising industry in India. We are delighted to partner with Vizu and bring their path-breaking approach to the measurement of online brand spends to the Indian market. Evaluating the impact of online brand spends is a critical need in this marketplace and Vizu’s Ad Catalyst is just the right product to address that need.”

“Vizu is delighted to be working with Komli to bring the benefits of our Ad Catalyst online brand advertising measurement system to the growing Indian market,” said Dan Beltramo, co-founder and CEO of Vizu. “Using Brand Lift as a metric to determine the effectiveness of online brand advertising campaigns is an important digital advertising industry innovation that continues to be adopted by global brands and agencies at a rapid pace.”

In light of this new partnership, Indian advertisers can now receive broad insights into their online brand advertising investments. Vizu measures the performance of online brand advertising campaigns, using Brand Lift as the metric rather than click-through rates which are generally inappropriate for brand building campaigns. This brand focus separates Ad Catalyst from other online advertisement measurement technologies with roots in direct response advertising.

About Vizu:
Vizu is the leading online brand advertising measurement system. Our Ad Catalyst real-time measurement infrastructure for assessing ad campaign effectiveness provides powerful benefits for publishers and advertisers. Through the use of Ad Catalyst, our clients gain actionable Brand Lift data on their online advertising campaigns, giving them a powerful advertising ROI metric. Vizu is a privately-held company based in San Francisco, CA, with backing from leading venture capital firms Draper Fisher Jurvetson and Greycroft Partners. For more information visit
www.vizu.com - Advertise With Confidence.

About Komli Media:
Komli Media is a digital advertising and technology company enabling marketers to reach and acquire their audiences and publishers to maximize their revenues. Komli Media powers India’s leading ad network platform with solutions across lead acquisition, targeting, rich media and measurement. Headquartered in Mumbai, with an engineering centre in Pune, Komli Media is also located in Delhi (India) and New York (US). For more information log on to www.komli.com.

For further press information, please contact:

If you have any questions please email press@komli.com or visit Komli at http://www.komli.com. You can also reach Komli at +91 22 26613185 (Mumbai Office) or +1 (650) 641 2745 (New York Office).

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